With the rapid growth and success of the Micro Market concept, there seems to be an ongoing discussion of whether Micro Markets are classified as vending, convenience stores, or employee break rooms. The majority of states and localities are treating Micro Markets as retail food establishments.
Micro Markets are not convenience stores and should not be made to look like one. Micro Markets are more limited and focused on a select group of consumers, offering a wide range of "better for you" products, particularly in the fresh fruit and food categories. Selling the same sandwiches, salads and other fresh products that are sold in C-stores may be a mistake that could lead to lower sales and customer satisfaction. Food manufacturers are urged to assess what they produce and sell to Micro Market operators and use this channel to promote their highest quality products, allowing for greater profit margins. Read more.